叶禹锋

SELECTED WORK

Project index

3 projects / Selected work

Selected projects

AI Ad Creative Canvas

2026 · Startup project

Led the 0-to-1 architecture and delivery of a node-based canvas for producing and adapting ad creatives. Connected reference videos, product images, scripts and generation tasks into editable workflows; worked with backend and model teams to deliver creative replication and video assembly in a working demo.

Douyin AI Content & Gift Assistant POC

2025 · ByteDance

Built the multi-feed experience for an AI content app and its content management interface so generated assets could be viewed and managed. In a gift assistant POC, maintained Agent conversations and assets and integrated Coze workflows with Volcano Engine models to demonstrate a gift-shopping conversation.

Douyin In-feed Shopping Card

2025 · ByteDance

Presented product value, post-coupon prices and purchase actions over short videos without obscuring the content or slowing the initial render. Led iterations on coupon flows, price animations and the video mini-player; improved staged rollout, weak-network fallback, exposure and click tracking, and monitoring for experiments at 100M+ page-view scale.

A multidisciplinary lens into the product, experiential, content and visual side of everyday experience.